Linoma is an importer of luxury bed linens from India. Expressing luxury in branding design can be done through the use of elite elements like smooth waves, and a play on metallic colors. Paperdino did the branding design of Linoma for their logo and packaging in a way that it depicted the softness of Linoma’s premium 300 – 1000 gsm bed linens. Matte gold, a color often used to describe luxury, was used to show the elegance of having Linoma products.