How is your online marketing strategy these days? If you’re like many of our clients, you’ve probably tried a dozen marketing tactics in the past.
While you can bring decent traffic to your website with organic search, your odds of reaching thousands of potential customers is higher with advertising. A powerful visual can bring more eyeballs to your business but only if it’s properly executed. To do so, you need to bring in the right people to do the job. You need to be selective in hiring an advertising design Melbourne agency for your business.
The trusted names in the advertising world have been around for many years. That’s why when you hear the name Ogilvy, you immediately associate it with big brands from all over the world. This is not to say that you need to hire the longest-running ad agency in Melbourne to get the results that you want.
What you need to do is find out how many years the agency has been in business and the clients that they have served. This will give you an idea whether the company is a reliable one that will be around for many years.
Equally important as industry experience is the agency’s strategy. Without it, your brand will be lost in a sea of me-too’s that don’t get to stand out. The important thing to look for here is how the agency approaches strategy. Do they look at your whole business and offer insights on what type of creatives would work best? Or do they focus on just one aspect? The former can take your business to where you want it to be because they know exactly what you need. Also, look for fresh insights. Some agencies have only one strategy in place that might not work for your business.
Expertise and Processes
Having a strategy is one thing, but knowing how to execute it is another. Look for an advertising design agency in Melbourne that has the skills to get the job done. You also need to find out how they work. Do they take competing companies as clients? That could be a red flag. Also, find out if the company has an in-house team that does the work or if it outsources its tasks to freelancers. Many companies outsource their services these days, and it’s been proven efficient so far, barring hiccups in turnaround times. But if you want to work with the same people in the years to come, an agency with in-house staff might be best for you.
Key Performance Indicators (KPIs)
Every campaign needs a benchmark in order for companies to know if they’re right on target. Ask your advertising company about the results they obtained for their other clients. What significant insights were they able to glean from those? And what remedies did they make if the strategies they had didn’t work as planned? Find out how they were able to measure results and if they can do the same for your campaign.
Last but certainly not the least – chemistry. Your working relationship with your chosen advertising design Melbourne agency should be built on trust and mutual understanding. This is not something tangible like benchmark resultsor the size of a team, but it is just as important. A good working relationship with an agency will help you communicate your goals easier. You want a company that you can rely on.
What about pricing? We’ve excluded rates or pricing in this list because – let’s face it – advertising costs money. Every ad design project will have a different cost, so it’s up to you to decide whether the price is within your budget or not.
The important thing is that you start your project with the right people, and you can do that once you find the right advertising design Melbourne agency for your business.