You’ve created your products and are ready to sell them online. Now the next step is for you to find an ecommerce website design Melbourne service to help you set up your store.
But should you expect from the service? Or better yet, what do customers look for in an ecommerce store. Knowing your customers’ expectations is crucial in making a sale, so we came up with the 5 important elements that people look for in an online store:
Good navigation helps shoppers find what they are looking for in an instant. It leads your customers to the checkout, which is where you want them to be. To make your website’s navigation effective, include only the most important categories or pages in the main navigation. Subcategories may be included in the fly-out or drop-down menu to avoid clutter. It’s also a good idea to put the search bar on every page to help customers quickly find products.
- Responsive design
More people are using their mobile phones to search the Internet. So it’s no longer an option to make your ecommerce web design responsive – it’s now a must. Having a responsive design means that all your web content (including images) will show up in a size that’s ideal for hand-held devices. Your website will not look exactly the same on small gadgets, but it will give customers an easy shopping experience. Your Ecommerce website design Melbourne agency can easily make your online store a responsive one.
- Ease of use
Do your customers need to sign up first before they can shop? Your site could be leaking money if this is the case. People hate tedious processes especially when shopping. So make it easy for your customers to make a purchase by allowing guest users. Once they’ve made a purchase, give them the option to register to make the next purchase easier. In addition, you also need to show your customers where they are in the buying process. Breadcrumb navigation shows how many steps are left before they reach the checkout page.
Trust is very important when it comes to buying online. You need to assure your customers that they are buying from a reputable store. And you can do this by getting a trust certificate to offer shopping security.
- Customer Reviews
Customer reviews are like personal recommendations from a friend. Even it’s the raves and rants of a total stranger, a customer review can affect purchasing decisions. According to Search Engine Land, 88% of consumers read reviews to find out more about a local business. And 72% of those who were asked in a survey in 2014 said that positive reviews increases their trust. But that is not to say that you should rake in fake reviews to foster trust. That would be defeating the purpose.
Regardless of the type of product you’re selling, your online store should be able to live up to customers’ expectations. You don’t need to spend on a pretty design if it doesn’t serve the purpose of making sales. Get the professional help of PaperDino, an ecommerce website design Melbourne agency, to drive more customers to your online store.