Isn’t it puzzling how people still use paper cards in networking? You’d think that people would exchange contact information these days via digital means. But no, business cards still reign. As a Business card design Melbourne company, we believe in the business card as a powerful marketing tool. So what does your business card say about you?
Professional or Amateur?
A business card may be just a piece of paper. But it says a lot about you more than you could imagine. A well-designed card exudes professionalism. It’s concise, easy to read, and uncluttered.
On the other hand, you could come across as an amateur if your business card looks like it was designed on the MS Paint tool.
This is why you should always leave the intricate art of creating your networking cards to business card design Melbourne experts.
What should be included in your card?
Since you’re working on a tiny piece of paper, there’s not a lot that you can include in your business card. After all, it’s not a brochure.
But you can definitely convey important information in such a small space – but you need to choose those information wisely.
Here are some things that you should definitely have on your card:
This includes your name, what you do (not to be confused with your designation), and contact information. If your company is active on social media, choose the channels where you get the most engagements. The thing to keep in mind is not to make your business card look like a laundry list, so choose your information carefully.
2. Readable text
There’s no point to carrying a business card if your contact or prospect can’t read what’s written in it. If people need to look much closer to read your text, chances are your font size is too small. Also, keep in mind that the font on your computer looks different when printed on paper. Thinking of using an 8-point Times New Roman? Forget about it.
3.Aesthetically pleasing colors
We get it – you want to stand out from the crowd. You want to show that you’re creative and that you’re different from other businesses out there. But if you’re going to use a mishmash of colors on your card, you’ll end up confusing your clients. Also, you’ll come off as unprofessional.
Unless you’re a party planner or a magician, rainbow colors will work against you. Choose 2 complementary colors for your card design.
In the business world, making a good first impression is very important. You’ll rarely come across a second chance to make a good impression, so make sure to put the right foot forward. If you’re on a fence about creating your own card design, get help from PaperDino, a business card design Melbourne agency. We’ll help you create business cards that stand out and make a lasting good impression.